GFK Worldwide Press releases
Generation 50+ feels undervalued by the world of business and politics
A survey carried out by GfK-Nürnberg e.V. on how the German 50+ age group perceives its value in society as customers, employees and voters
Nuremberg, June 20, 2008 - For the first time, GfK-Nürnberg e.V. in conjunction with A.GE Agentur für Generationen-Marketing, the agency for generation marketing, has investigated the issue of how generation 50+ perceives its value in society. According to the findings, the world of business and politics will have to take significant action to respond to the needs and wishes of the 50+ age group.
20/06/2008