Number of the week
The main diagnoses amongst patients of gastroenterologists are stomach ulcer and duodenitis. In total 14% of patients of gastroenterologists suffer from stomach ulcer and duodenitis.
more...According to GfK Roper Reports Worldwide survey since 2002, the percentage of Russians confident about the year ahead has hovered within a relativity narrow change, a sign of the stability that has been the nation's hallmark in recent years.
more...In Russia 7% of teens strongly or somewhat agree with the statement that "young people are under a lot of pressure to do the things adults think they should".
more...Of eleven listed types of non-alcoholic beverages, milk is the most popular; 68% say they drink it at least weekly. This is closely followed by the 61% who drink bottled water.
more...About 60% of mothers try to increase vitamin C quantity in their child's diet, 40% - vitamins A and D.
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Among products consumed regularly tea (black or green) is the leader as more than 80% consume it regularly.
more... more...Nuremberg, August 7, 2007 - GfK Lifestyle Research has developed an expanded system of universally applicable segmentation. The new GfK Roper Consumer Styles typology, which is an extension based on the experience gained with GfK's previous Euro-Socio-Styles, represents a new data basis which extends the global application potential of the system.
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GfK. Growth from Knowledge
Welcome to GfK RUS
The Institute for Market Research - GfK RUS - is the Russian subsidiary of the GfK Group, one of the largest global market research organizations in the world.
Founded in Nuremberg in 1925, GfK was a pioneer in European market research. Its founders included Ludwig Erhard, who later became West Germany Chancellor and one of the fathers of the German economic miracle.
In the early 1990s, our company GfK-Rus also became a market research pioneer in Russia. Together with our customers - manufacturers, retailers, services providers, and advertising agencies - we have come a long way, a way that began with the birth of a new economic system in our country, that led through several macroeconomic crises, and that eventually resulted in the current revival of the Russian economy.
GfK-Rus' main objective is to provide authentic and reliable information for players in the economic, social, and political life of Russia. We ultimately aim to raise the competitiveness of companies by helping them meet consumer demand as effectively as possible.
Another objective is to contribute to the development of market research as a whole. This is only possible through the development and improvement of research technologies together with interaction with our clients (the end-users of the information we supply) and our commitment to provide them with the best possible services.
Our aim is to make use of the GfK Group's broad international experience, adapting it to and developing it in a specifically Russian environment. If we recall that as little as four years ago the number of Russian companies on our clients' list amounted to barely more than 5% of the total - whereas now that number is approaching 30% - we can say with justification that that aim is largely being achieved.
In conclusion, I would like to quote a saying that has become very popular in our company: 'Market research is a business in the United States, an industry in Great Britain, a science in Germany, and an art in Russia'. We are trying to combine all these approaches in our company's business activities, which you can find out more detail about on the pages of this website.
With best wishes,
A. Demidov
Managing Director of GfK Rus
News
Business Breakfast "Situation on the market of consumer electronics, domestic appliances and telecom
On February 26, 2010 GfK Rus conducted a business breakfast for CEO and Heads of Marketing Departments of companies which operate on telecom market and companies, which produce and distribute domestic appliances.
more...GfK Rus business breakfast "Situation on FMCG market in the crisis. Outlook for 2010"
On February 12, 2010 GfK Rus conducted a business breakfast for CEO and Heads of Marketing Departments of companies which operate on FMCG and Food Retail markets.
more...CEE Newsletter. Telecommunication
Edition November 2009 more...
GfK launches first market research project in Second Life
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GfK Group continues upward trend of second quarter and confirms outlook for the full year
In a persistently difficult market environment, the GfK Group built on the positive trend of continually increasing income.
more...The 10th Annual GfK Rus Conference "Trends on Russian Consumer Markets in 2009"
On October 16, 2009 GfK Rus conducted its 10th Annual Clients' Conference "Trends on Russian Consumer Markets in 2009".
more...America is now the most admired country globally – jumping to the top of the 2009 Anholt-GfK Index
Brand America is now ranked #1 by global citizens, according to the GfK Roper Public Affairs & Media, a division of GfK Custom Research North America.
more...Strengthening the Custom Research sector
The GfK Group has expanded its network in the Custom Research sector.
more...GfK TEMAX - Fact-based tracking of technical consumer goods markets
++ Q2-2009 country and Western Europe fusion reports now available ++
GfK Retail and Technology has developed GfK TEMAX, a ñomprehensive service to track technical consumer goods markets. GfK TEMAX (Technical Market Index) is designed to support decision makers from Industry and Retail in obtaining substantiated facts about their markets.
more...GfK Rus launches a representative on-line survey of car owners
In September 2009 GfK Rus launches a representative on-line survey of car owners. The start of the first wave is planned on September 25.
more...75 years of GfK
For 75 years, the name GfK has been synonymous with responsibility, initiative and innovative spirit in the field of market research. The company has succeeded in growing from a small association with close university links to one of the leading global market research organizations.
more...Global Consumer Recession Index
GfK Roper Consulting announced highlights from its first Global Consumer Recession Index, ranking the impact of the economic climate on individuals worldwide based on their level of concern, distress and reaction.
more...GfK Rus seminar "New economic reality and new research methods"
On April 15 at its office GfK Rus conducted the clients' seminar "New economic reality and new research methods". During the seminar, experts from GfK Rus presented to the audience research methods that allow to study market and consumers operatively and spend minimal budget considering the changed economic reality.
more...GfK Roper and Anholt Partner to Offer More In-Depth City Brands Index
GfK Roper Public Affairs & Media, a division of GfK Custom Research North America, today announced it has partnered with Simon Anholt, renowned government adviser and author, to offer a more in-depth City Brands IndexSM.
more...GfK Rus Conducted a Survey Within the Category "Non-Alcoholic Energetic Drinks"
In March 2009 GfK Rus conducted a survey within the category "Non-alcoholic energetic drinks". The report based on the survey is already available.
more...Christian Weller von Ahlefeld to leave GfK SE at the end of the year
Christian Weller von Ahlefeld (50), CFO and Human Resources Director of GfK SE, will leave the company on December 31, 2009.
more...Light Tracking - New Syndicative Study
We are glad to offer you a new syndicative study - Light Tracking. In contrast to ad hoc surveys this study enables you optimize the cost of the research and gives an opportunity to track the health of brands of categories of products and services you're interested in, as well as to react in proper time to essential changes in categories.
more...GfK acquires majority share in dmrkynetec
On February 1, 2009, GfK increased its share in British market research institution dmrkynetec by 49%.
more...The second wave of the study "Consumers' behavior in crisis"
The second wave of the study "Consumers' behavior in crisis" will be conducted in March 2009. The questionnaire consists of standard block of questions plus your questions which you may add to the study.
more...Crisis is in our heads or the Russians' social mood
The results of GfK study "Consumer behavior in crisis".
In December 2008 social mood of the Russians underwent dramatic change in comparison with the previous years. The estimation of the ending year for respondents' families and for themselves turned out to be sufficiently high but lower than in 2007.
more...Structural changes to the GfK Association
The GfK Association, which celebrates its 75th anniversary this year, resolved in an extraordinary General Assembly to renew and strengthen its structure and personnel.
more...GfK Group – growth continues in Q3, despite financial market crisis
The GfK Group recorded satisfactory results in the third quarter of 2008, despite the global financial market crisis.
more...CEE Newsletter HealthCare
Dear Readers,
It is our particular honour to present this year's edition of the GfK CEE Newsletter HealthCare which takes a look at recent survey results and tool innovations within GfK HealthCare in the CEE Region.
more...The 9th Annual Clients' Conference "New Directions and Research Methods of GfK"
On the 10th of October at the Hotel Marriott Aurora GfK Rus conducted the 9th Annual Clients' Conference. This year the conference was devoted to new directions and research methods used in GfK.
more...GfK Retail and Technology Conference "Global and Russian trends on Consumer Technology Markets"
On the 15th of September at Ritz-Carlton Hotel in Moscow GfK Retail and Technology conducted conference Global and Russian trends on Consumer Technology Markets".
more...Albania is a member of the GfK Family
The GfK Group - whose regional Centre is in Vienna and who are currently present in 19 CEE countries - have extended their network again. With the opening of its subsidiary in Tirana, GfK Austria has sealed the entry of Albania into their network and underlined, yet again, the leading role in eastern and southern Europe they have held since the founding of GfK Hungary in 1989.
more...Administrative Board of GfK-Nürnberg e.V. votes in favor of merger with TNS
Nuremberg, July 4, 2008 - In its meeting yesterday, the Administrative Board of GfK-Nürnberg e.V. resolved in favor of the merger of GfK AG with Taylor Nelson Sofres plc (TNS).
more...GfK Rus conference - Research in Automotive Market
On the 18th of June at the Hotel Holliday Inn Lesnaya GfK Rus conducted the 1st conference on research in Automotive Market.
more...Merger of Equals between GfK and TNS to create a major new force in market information
The Management Board of GfK and the TNS Board are pleased to announce that they have agreed on the terms of a merger of equals (the "Merger") to create a new, major market information group, to be named GfK-TNS plc ("GfK-TNS").
more...Alexander Demidov is in the list of the 100 most effective top managers in Russia
In April 2008 the magazine "Secret firmy" compiled the rating of the 100 most effective top managers in Russia. Alexander Demidov, GfK Rus Managing Director was ranked the 59th place on this list.
more...The 6th Annual Conference "Market Research in Financial and Insurance Market"
On the 23rd of May at the conference centre "Extropolis" GfK Rus conducted the 6th Annual Conference "Market Research in Financial and Insurance Market".
more...GfK Rus conference "Research in IT and Telecom Market"
On the 16th of May at GfK Rus office in Avtozavodskaya the conference "Research in IT and Telecom Market" was held.
more...GfK Group starts a challenging 2008 with a sound first quarter
The GfK Group achieved satisfactory sales growth in the first three months of 2008.
more...GfK Rus conference - Research in Retail Market
On the 14th of May at the Conference Centre "Extropolis" GfK Rus conducted conference "Research in Retail Market". The reports were presented by GfK Rus key specialists.
more...GfK Rus conference: "New projects and research tools in the Pharma market"
On the 11th of April at the Hotel Holiday Inn Suschevsky GfK Rus conducted the conference "GfK Rus's new projects and research tools in the Pharma market".
more...Price Challenger seminar for GfK CEE companies
On February 27-28 in Vienna GfK Rus conducted seminar for representatives from GfK CEE companies.
more...Common Meeting of GfK Rus's Employees
On February 1th GfK Rus conducted common meeting of its employees where the results of the year were sum up.
more...6th Financial Market Research Conference
On 22th November the 6th Financal Market Research Conference was hosted by GfK Austria.
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GfK Rus's conference "Multichannel audience research in Russia - 2008"
On November, 2nd at the Conference-center "Poisk-conference" the conference "Multichannel audience research in Russia - 2008" was held. Reports during the conference were presented by GfK Rus's specialists.
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GfK Rus's VIII Annual conference - 2007
On the 5th of October in Moscow at the Marriott Aurora Hotel GfK Rus conducted the 8th annual conference "Russian and World Trends of Modern Consumer Behaviour".
This year the conference was based on GfK Roper Report data.
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Retail Summit 2008
The basic evolution tendencies will be discussed during the 14th year of the traditional CEE retail related conference that will under the brand name Retail Summit 2008 take place on February 5-6 2008 in the congress centre of TOP Hotel in Prague.
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Conference "Retail in Detail"
The next event from the conference series Retail in Detail dealing with the key retail development topics will take place on October 10, in andel´s hotel in Prague and will focus on Convenience Stores.
more...The congress Marketing Management 2007
The congress Marketing Management 2007 helped to understand the ways how to involve customers into your company business
The main topic of the congress Marketing Management 2007 „Benefit from the energy of customers - involve them within your company" has on June 6 attracted nearly 2 hundred participants - mostly marketing managers and other specialists - to hotel Ambassador in Prague.
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6th GfK Research Summit in Barcelona
July 18, 2007 - New markets offer a great deal of business potential. The basis for this is knowledge of the market concerned and its peculiarities. Under the heading "New Growth, New Markets", the 6th GfK Research Summit concentrated on the subject of market research in Brazil, Russia, India and China and the business opportunities offered by these countries. The conference, which took place on July 5 and 6, was attended by just under 300 marketing experts from all over the world.
more...Americans are the champions of investing
Nuremberg/Frankfurt, June 30, 2006 - When it comes to private investing, Americans are far ahead of Europeans. Half of Americans have investments of over 50,000 US dollars. Swiss and Belgian citizens lead in Western Europe. While shares remain most popular in the USA, Western Europeans are still responding cautiously in their choice of investment form and primarily investing their money in savings accounts. These are the findings of the current Investment Barometer survey carried out in spring 2006 by GfK Custom Research Worldwide on behalf of the Wall Street Journal Europe.
In terms of the availability of private assets, Americans are clearly ahead: almost half of the respondents indicate current ownership of assets worth more than 50,000 US dollars. In Europe this is particularly true of the Swiss and Belgians. One third of the Swiss and 29% of the Belgians declare that they own more than 50,000 euros in assets. On average this applies to just 10% of Western Europeans. In Germany and Spain it holds true for only 7%.
The citizens of Central and Eastern Europe are generally much less likely to hold assets. As in the two previous years, 2% of the population say that they have assets of more than 25,000 euros at their disposal - to make the findings comparable, the value of 50,000 euros had been reduced to 25,000 euros for the countries of Central and Eastern Europe.
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